Post by Romina Markelova
PR & Brand Strategist | Founder of Belka PR | Building Hype, Authority & Media Presence for Brands & Founders
We are not in the “it bag” era anymore. We are in the era of emotional life vests disguised as purchases. This piece is not about fashion at all. It is about how luxury learned to sell us safety, control and self‑respect in times when everyone is quietly terrified of making the wrong move.
