Post by Roman Vasilyev
Chief Commercial Officer at Eastwind – Software Solutions for Telcos and Banks
Most CVM platforms run on business rules: segment, target, send, and hope the timing is right. Kcell, one of Kazakhstan's leading mobile operators, took it a step further: layering five ML models on top of their existing system to predict churn, the next best offer, and the right time to reach each subscriber. The result was a 7.3% revenue uplift. Here's how we built it.
