Post by Roland Berger

The 2026 Beijing Auto Show makes one thing impossible to ignore: AI in the automotive industry has moved from vision to mass-market reality. At the show this week, our Senior Partner Felix Mogge spoke on stage with Chinese media outlet CGTN in a video interview about what this shift means for automotive competitiveness going forward. In the interview, he highlights two dimensions where AI is reshaping the industry: 🔹 On the product side: Smart cockpits, autonomous driving capabilities and charging infrastructure are being pushed to new levels, with AI driving innovation across every segment and price point 🔹 On the value chain side: AI is becoming a decisive lever in manufacturing, procurement and distribution, helping OEMs and suppliers manage cost pressure and build resilience against geopolitical and macroeconomic shocks What stands out from Beijing is the depth and speed of China's automotive ecosystem. The innovations on display are not prototypes. They are products, and they are arriving fast. The full video can be watched here 👉 https://lnkd.in/eR58YsP3 #RolandBerger #AutoChina2026 #BeijingAutoShow #Automotive #AI #ElectricVehicles