Post by Roland Ofori

The Creative Process: Delivering value to clients, consumers and society through creativity. Benjamin Anyan  is the Creative Custodian of over $100M in regional and local business portfolios. He has a decade’s experience in the industry.    His core focus is to utilize an insight-based approach in creating and inspiring impactful work. He uses an uncanny understanding of people as a basis for influencing behavior change. His experience spans digital, traditional and consultancy. He is an enthusiastic creative inspired by originality and ingenuity. He is relentless, proactive and a strategic thinker with superb communication and interpersonal skills.   He  has led creative teams in different agencies in Ghana and across the West Africa region. He has worked on a range of brands across a number of sectors including telecommunications, FMCG, financial services and Civil Society Organizations. Brands include Nestle (NIDO, MILO, NESCAFE, etc.) Malta Guinness, MTN (Ghana and Liberia), AirtelTigo, PZ Africa (Premier, Canoe, Venus, Joy, Imperial Leather, Cussons Baby & Morning Fresh), Nestle West Africa. In the season 2 of the #Corporatenosyguy, Benjamin Anyan will lead us into the journey of THE CREATIVE PROCESS and how Creative Directors add value to brands, consumers and society as a whole. Be ready !!! #corporatenosyguy #rolandoforipeaks #creativeadvertising #creativeagency #marketingandadvertising