Post by Rohit P. Sharma

Two 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀. Same content 𝗾𝘂𝗮𝗹𝗶𝘁𝘆. 𝗢𝗻𝗲 getting 𝗶𝗻𝗯𝗼𝘂𝗻𝗱. 𝗢𝗻𝗲  getting 𝗶𝗴𝗻𝗼𝗿𝗲𝗱. Here's the 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲. I managed 32+ 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 profiles. I 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 the 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 to have 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, more 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀, higher posting 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆. I was 𝘄𝗿𝗼𝗻𝗴 on all three. The founders building real 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 all 𝘀𝗵𝗮𝗿𝗲𝗱 one thing. They were 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 about the 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 their presence created not just the content they 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱. Most founders treat 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 like a 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗻𝗲𝗹. Post. Share value. Repeat. The 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 ones treated it like a 𝗯𝗼𝗱𝘆 𝗼𝗳 𝘄𝗼𝗿𝗸. Every post. Every comment. Every profile element. All 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 to one 𝗰𝗼𝗵𝗲𝗿𝗲𝗻𝘁 story. Not just creating content. Building a case. The struggling founders had profiles that felt 𝘀𝗰𝗮𝘁𝘁𝗲𝗿𝗲𝗱. The winning founders had profiles that felt like a 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻. Land there. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 instantly. Who they are. Who they help. Why they're the right choice. That clarity isn't accidental. It's intentional. 𝗩𝗼𝗹𝘂𝗺𝗲 without direction isn't 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. It's just activity. Before anything else I ask every founder 𝗼𝗻𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: "If your ideal client landed on your profile today, would they immediately know you're the right person?" For most founders the 𝗵𝗼𝗻𝗲𝘀𝘁 𝗮𝗻𝘀𝘄𝗲𝗿 is 𝗻𝗼. That's not a 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. That's a 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. Fix the 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻. Everything else follows. Rohit P. Sharma | LinkedIn | The NSocial #Neuropsychologyperformancemarketing