Post by Roger Brooks

The loyalty industry is at a turning point. For too long, programs have been built in silos—slow to adapt, hard to connect, and often frustrating for customers. That era is ending. Our partnership with Sunoco LP signals the next chapter: where loyalty and payments converge, every transaction becomes a moment of engagement, and consumers have the freedom to redeem rewards in real time. With Loyalty Cloud and Pay with Points, we’re not just enhancing a program—we’re reshaping the entire experience. Grateful to the Sunoco team and our team, led by Vik Mehta, Mirko Gojkovic and Raymond Stanton, III for helping drive this shift. The future of loyalty is here, and this is only the beginning. See our partnership featured in the NACS Member News section 👉 https://lnkd.in/ecHa-UKk