Post by Robin Maiden
Revolutionising brand & launch strategy ONE VECTOR at a time Fresh Perspective | Provocative Thinking | Better Strategy
Through research for a new blog I found this research. No better advert for our Strategy Vector playbook ‼️ It is worth reading, IMO, for 4 main reasons: 1. 🛑 STOP looking at your drug & data🚫. ✅ FIRST focus on the system 💯 2. Clinicians over-state by more than 200% the impact of product attributes on prescribing / loyalty 3. 💪 Over-index on value-add services & people to have launch impact 4. Omnichannel & digital is STILL a poor driver 🤦 https://lnkd.in/e4MjP6mU Phil Krzyzek Adam Townsend Chris Mann Damian Magson Troy Dale Stuart MacGregor Mats Fogelqvist Mark Sewell ( He/Him) petra orsy Madelene Glomsten Oliver Hunt Anshita Gupta Nico Renner Alessandro Cirrincione Lennart Grabenhorst Lindsey Fernandes Lynn Sullivan Paulo Bustamante Desiree Kiveron Liza Genesini Marcel Muris Joseph Dagher Muriel De Vos Manu Sharma Manuel Reiberg Neil Archer Majken Renan Thiesen Mary Ngome Daniel Selby Andrew Davis Nick Rodger Fraser Hall Wendy Logan Simon Rowe Simon Lem Lucy George Seb Woods Omar Khwaja Adam Zaorski Cem Ozenc And to find my blog visit us here: https://lnkd.in/eaFxnnMR
