Post by Robin Maiden

🌟 Just got off a really helpful call. Need to update on this post. (ps. Thanks for the tip!) 🙏 ⚡ 🎯 We aim to completely re-frame how you look at building strategy; from the very first moment one person has responsibility for a new launch, through more on-boarding and more activities. And, if you begin with us all of your team & all of your activities will be better focused, more impactful & faster. 💸 🚀 Please ask. Just like a potential new partner/client did. 💡 It requires a short investment of time but the light bulb moment is wonderful to witness ✅ ⛔ This is NOT simply a replacement for the "emotional" patient journey/patient voice (although we capture that) we got so much further... ⏭️ 🔍 12 different "cuts" across each and every single health economy/market (From first symptoms all the way through to optimal outcomes) 🎯 At least 7 different ways of building the widest, deepest, most comprehensive picture of your market 🫵 🩺 epidemiology, 💶 health system resourcing & financing (& how it impacts system effectiveness), 🛃 treatment algorithms & policies (the gaps, issues, opportunities etc), 👩‍🔬 all direct & indirect stakeholders along all 12 steps of any patients journey with any condition (how they influence the journey toward optimal outcomes - not merely their touch points with patients), 🥊 full competitor landscape analysis (not only drug options, incl off-label, out of pocket etc), 🗣️ patient voice focused around feelings, beliefs, behaviours & attitudes (with added direct quotes from social media listening in local language & into English), 🧩 patient segmentation creation And, then we identify a wide variety of strategy vectors (or pivot points or leverage points etc) that are system-based, fully contextualised around the condition, split into those 12 steps, specific to your health economy & unique to you & your team. In ONE WEEK... 🔛 And THEN the real fun begins... 🎇 🔝 THEN we get to investigate the database further, we iterate, we hypothesise & we begin to build possible future scenarios that are the backbone of great strategic intent & creation... Adriaan Kooy Arijit Mukhopadhyay Abdulkadir Keskinaslan Anja Liebeskind-Englbrecht Andreas Amrein Ana RUIBAL Alisha A. Alaimo Alexandra Bishop Alexandra Fulford Aled Williams Adrian Cuadra Amy Smith-Rewse Åsa Magnusson Ashraf Daoud Gonzalo Hedo Aparicio Bram Flahou Brian Goff Bahadir Pakis Bartosz (Bartek) Bednarz Barbara De Blas Blandine Lacroix Danil Blinov Bonita Ho-Asjoe James Bond Julie Boverie Bruno Calò Carolin Barth Cédric Ripert Ceren Yılmaz , MD Cecilia Radu Cem Ozenc CEDRIC PEETERS Claire Cuddeford Christoph Ruland Cheryl Maley Chris Stemple Veronica D. Daniel Selby Didem Özkan Dima Tbaishat