Post by Robin Gallego

How do we make people feel? As marketers, it's a question we constantly face. During this week, I got the opportunity to explore exactly that through the Inspiring Storytelling course at Haaga-Helia Krea, where we worked together with Kotka-Hamina to create a story-driven video project. What I loved most about the process was seeing how storytelling goes far beyond just “content.” It’s about how we can find emotion, perspective, and human connection. And it's our job to translate that into something that resonates with the audience. I’m incredibly grateful for the collaboration, creativity, and insights throughout the course. Special thanks to Videotoimisto ikimedia Oy for mentoring us during this project. And to top it off, our project was awarded Best Storytelling Video. Here’s the final video: https://lnkd.in/d-RJ_x84 I’d genuinely love to hear your thoughts: What emotions or ideas did it evoke for you?