Post by University of Maryland - Robert H. Smith School of Business

From kickoff to the final whistle, the FIFA World Cup is more than a sporting event—it’s a global business powerhouse. Smith School marketing expert Hank Boyd, PHD, JD, MBA recently joined FOX 5 DC to discuss the massive economic impact of the World Cup, from brand partnerships and sponsorships to fan engagement and global visibility as the tournament takes center stage. As millions tune in around the world, Boyd highlights how companies leverage the World Cup to connect with audiences, build brand loyalty and capitalize on one of the largest marketing stages in sports. Watch his full interview with FOX 5 DC: https://lnkd.in/e83Auqrd