Post by Roastbrief

⚽🌶️ The most memorable brands don't jump on the cultural bandwagon; they find a way to become part of it. With “The Spiciest Player,” Jack in the Box leverages the global passion for soccer to expand its brand universe through entertainment and nostalgia. Developed by TBWA\Chiat\Day Los Angeles and produced by LANDIA, the campaign connects Jack's irreverent personality with codes recognizable to fans, demonstrating how storytelling can transform a cultural moment into an opportunity to strengthen brand identity. Read the full article and discover how Jack in the Box transformed the spirit of soccer into a natural extension of its personality: https://lnkd.in/eqSr_5qs #BrandStorytelling #SportsMarketing #CreativeCampaigns #BrandBuilding TBWA/Chiat Day/LA Pedro Pérez Bruno Regalo Martin Insua Bo MacDonald Jordan Strode-Young Belén Russomanno Guillermo Aliaga Pueyrredon Emerson Vieira Fernando Poblete Kara Pierce Sergio Muñiz García Alyson Buoncristiani Brad Ure Tandi-Lee Silberman Camille Chapman Jasmine Solorzano - Maya Jennifer Hunter Dennise Flores Cassidy Wilber Maddy Reeves Stephanie Ehui Aida Fogel Josh Brinkmann Cynthia Valenti Adele Orsen Klarika Huszar Lawrence Gonzales Ximena R. Mariana Aguilar Tiquet Jack In The Box Katelyn Zborowski Sheena D. Jessica DePrizio Morgan Higgins Jennifer Charles Mackenzie Abuyen-Nuestro Andrea Lopez LANDIA Thomas Orlando Amoedo Juan Taylor Robert Llauro Lucas Gath Julian Castro Lua Carbajal Mercedes Gaduño Celeste Alonso Leandro Oro Ivana Kiss Table Top Hernan Enriquez Emilia Pastrana Junior González Marian Cairns Michelle Lacoste OCX Erica August Ben Hicks Jeff Martin Fred Fouquet Laura Callier Daniela Rocha Karina Halim Dan Bartolucci