Post by Mark Gibson

Commercial Strategy from Customer Evidence | Why Customers Buy โ€ข How They Evolve โ€ข What Makes Growth Repeatable | Co-founder, Shift90

I read Marius Poskus' post on a funding request for Privileged Account Management (PAM), which was turned down multiple times - like so many requests for cyber funding. I ran Marius' request through Jack Jones FAIR-CAM GPT and got a board-ready response. ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐—ฃ๐—”๐—  ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐˜๐—ฟ๐˜† (๐—™๐—”๐—œ๐—ฅ + ๐—™๐—”๐—œ๐—ฅ-๐—–๐—”๐— ) ๐—–๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜ Same audit finding 3 years running: โ€œPrivileged access not reviewed quarterly.โ€ Convert it to a loss-event scenario and dollars. ๐—ฆ๐—ฐ๐—ฒ๐—ป๐—ฎ๐—ฟ๐—ถ๐—ผ Privileged misuse disrupts core systems or leaks data. Objective: detect misuse fast, contain quickly, and restore safely. Targets: detect โ‰ค5 min, disable/rotate โ‰ค10 min, close the finding with evidence. ๐—œ๐—ป๐—ฝ๐˜‚๐˜๐˜€ (๐—ถ๐—น๐—น๐˜‚๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ) 2,400 privileged accounts. 600 reviews per quarter at 0.5 hr each โ†’ 1,200 hrs/yr. Loaded rate $75/hr โ†’ $90k/yr manual reviews. Repeat-audit overhead $25k/yr. Single-event loss: $4โ€“5M. Event rate today P50 0.10/yr, P90 0.05/yr. PAM price $60k/yr. ๐—ข๐˜‚๐˜๐—ฝ๐˜‚๐˜๐˜€ (๐˜„๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€) Annual value preserved P50 โ‰ˆ $๐Ÿฐ๐Ÿญ๐Ÿฑ๐—ธ = risk reduction $๐Ÿฏ๐Ÿฌ๐Ÿฌ๐—ธ + operating savings $๐Ÿณ๐Ÿฎ๐—ธ + audit friction $๐Ÿฎ๐Ÿฑ๐—ธ. P90 โ‰ˆ $๐Ÿฎ๐Ÿญ๐Ÿฑ๐—ธ. Payback โ‰ˆ ๐Ÿญ.๐Ÿณ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ (P50) and ๐Ÿฏ.๐Ÿฏ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ (P90). ๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—ป๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ (๐—™๐—”๐—œ๐—ฅ-๐—–๐—”๐— ) โ€ข ๐—ฃ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป: vaulting, rotation, MFA, just-in-time elevation reduce standing privilege. โ€ข ๐——๐—ฒ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป (Visibility ร— Monitoring ร— Recognition): session recording, real-time analytics, rules for risky use. โ€ข ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ: kill session, rotate secrets, disable account in minutes; safe break-glass. โ€ข ๐—ฉ๐—ฎ๐—ฟ๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐— ๐—ด๐—บ๐˜: coverage of admin and service accounts, connector health, scheduled rotations. โ€ข ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜: clear SLOs and a one-page report the auditor can sign. ๐—ง๐—ต๐—ฒ ๐—ฎ๐˜€๐—ธ Approve $๐Ÿฒ๐Ÿฌ๐—ธ/๐˜†๐—ฟ starting Q2. 90-day outcomes: coverage โ‰ฅ95% of admin + service accounts in vault; 100% of tier-0 secrets on โ‰ค24h rotation; access reviews automated with โ‰ค20% manual effort; median disable/rotate โ‰ค10 min on suspected misuse; repeat finding closed with evidence in GRC. ๐—”๐—ฝ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ฒ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ Even at P90 we clear the finding and pay back inside a quarter. That meets typical operational investment appetite. ๐—–๐—น๐—ผ๐˜€๐—ฒ This replaces โ€œtool requestโ€ with a measured plan tied to probability, time, and money. Fund once, fix for good. FAIR-CAM is a trademark of the FAIR Institute.ย  It is freely available for non-commercial use but a license is required for commercial use.ย  Contact the FAIR Institute for information regarding licensing. #PAM #FAIR-CAM #cybersecurity #CRQ

Post content