Post by Mark Gibson
Commercial Strategy from Customer Evidence | Why Customers Buy โข How They Evolve โข What Makes Growth Repeatable | Co-founder, Shift90
I read Marius Poskus' post on a funding request for Privileged Account Management (PAM), which was turned down multiple times - like so many requests for cyber funding. I ran Marius' request through Jack Jones FAIR-CAM GPT and got a board-ready response. ๐๐ผ๐ ๐๐ผ ๐ด๐ฒ๐ ๐ฃ๐๐ ๐ณ๐๐ป๐ฑ๐ฒ๐ฑ ๐ผ๐ป ๐๐ต๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐๐ฟ๐ (๐๐๐๐ฅ + ๐๐๐๐ฅ-๐๐๐ ) ๐๐ผ๐ป๐๐ฒ๐ ๐ Same audit finding 3 years running: โPrivileged access not reviewed quarterly.โ Convert it to a loss-event scenario and dollars. ๐ฆ๐ฐ๐ฒ๐ป๐ฎ๐ฟ๐ถ๐ผ Privileged misuse disrupts core systems or leaks data. Objective: detect misuse fast, contain quickly, and restore safely. Targets: detect โค5 min, disable/rotate โค10 min, close the finding with evidence. ๐๐ป๐ฝ๐๐๐ (๐ถ๐น๐น๐๐๐๐ฟ๐ฎ๐๐ถ๐๐ฒ) 2,400 privileged accounts. 600 reviews per quarter at 0.5 hr each โ 1,200 hrs/yr. Loaded rate $75/hr โ $90k/yr manual reviews. Repeat-audit overhead $25k/yr. Single-event loss: $4โ5M. Event rate today P50 0.10/yr, P90 0.05/yr. PAM price $60k/yr. ๐ข๐๐๐ฝ๐๐๐ (๐๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ฏ๐ผ๐ฎ๐ฟ๐ฑ ๐ป๐ฒ๐ฒ๐ฑ๐) Annual value preserved P50 โ $๐ฐ๐ญ๐ฑ๐ธ = risk reduction $๐ฏ๐ฌ๐ฌ๐ธ + operating savings $๐ณ๐ฎ๐ธ + audit friction $๐ฎ๐ฑ๐ธ. P90 โ $๐ฎ๐ญ๐ฑ๐ธ. Payback โ ๐ญ.๐ณ ๐บ๐ผ๐ป๐๐ต๐ (P50) and ๐ฏ.๐ฏ ๐บ๐ผ๐ป๐๐ต๐ (P90). ๐ช๐ต๐ฎ๐ ๐บ๐ผ๐๐ฒ๐ ๐๐ต๐ฒ ๐ป๐๐บ๐ฏ๐ฒ๐ฟ๐ (๐๐๐๐ฅ-๐๐๐ ) โข ๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป: vaulting, rotation, MFA, just-in-time elevation reduce standing privilege. โข ๐๐ฒ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ป (Visibility ร Monitoring ร Recognition): session recording, real-time analytics, rules for risky use. โข ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ฒ: kill session, rotate secrets, disable account in minutes; safe break-glass. โข ๐ฉ๐ฎ๐ฟ๐ถ๐ฎ๐ป๐ฐ๐ฒ ๐ ๐ด๐บ๐: coverage of admin and service accounts, connector health, scheduled rotations. โข ๐๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐: clear SLOs and a one-page report the auditor can sign. ๐ง๐ต๐ฒ ๐ฎ๐๐ธ Approve $๐ฒ๐ฌ๐ธ/๐๐ฟ starting Q2. 90-day outcomes: coverage โฅ95% of admin + service accounts in vault; 100% of tier-0 secrets on โค24h rotation; access reviews automated with โค20% manual effort; median disable/rotate โค10 min on suspected misuse; repeat finding closed with evidence in GRC. ๐๐ฝ๐ฝ๐ฒ๐๐ถ๐๐ฒ ๐ฐ๐ต๐ฒ๐ฐ๐ธ Even at P90 we clear the finding and pay back inside a quarter. That meets typical operational investment appetite. ๐๐น๐ผ๐๐ฒ This replaces โtool requestโ with a measured plan tied to probability, time, and money. Fund once, fix for good. FAIR-CAM is a trademark of the FAIR Institute.ย It is freely available for non-commercial use but a license is required for commercial use.ย Contact the FAIR Institute for information regarding licensing. #PAM #FAIR-CAM #cybersecurity #CRQ