Post by Rithum

1 in 5 shoppers has bought from a brand they'd never heard of, because AI told them to. The shoppers most likely to act on AI's recommendations without a second look? They're also the customers every brand and retailer wants: young, high-income, and high-intent—and they trust what AI tells them more than any other source. Rithum and Retail Dive surveyed 1,000+ U.S. and U.K. shoppers on how LLMs are reshaping product discovery, trust, and purchase decisions. If you're in commerce, you'll want to read the resulting report on how today's shoppers are truly using LLMs (and the quiet risks you aren't seeing). 👉 https://lnkd.in/gWiEavak