Post by Rise

Paris and London this week 🗼🇬🇧  Back-to-back meetings with clients and partners across two cities. The conversations on the ground reflected where the industry is heading. Agentic usage in programmatic is moving from concept to real consideration. In-app and mobile are getting sharper focus, with inventory quality and measurement both front of mind. And enhancement, across formats and supply paths, keeps coming up as a priority for both sides of the market. And as always, nothing replaces being in the room. The conversations you have face to face move faster and go deeper than any call ever could. Relationships are where strategy becomes action. Grateful for the time with our partners and clients across Europe. More to come. Equativ Venatus GADSME Azerion Sparteo Mika Zemell Roee Zilberstein Ivgeni Nemerzel Omer Evenshtain #Programmatic #InApp #AgenticAI #Rise #London #Paris