Post by Rise

#Day1 of Cannes Lions was everything we expected. And then some. Back-to-back meetings with partners across the ecosystem. Conversations centered on in-app growth, where buyers are focused right now, and what the supply side needs to deliver to meet them there. Our agentic solution and the work we're doing on the supply side were at the center of a lot of those discussions. The consistent thread across conversations: this market keeps shifting. The companies staying relevant are the ones treating innovation as a continuous response to change, not a one-time move. We opened the week with a welcome party at the Infillion Garden, co-hosted with Eon.io. Great energy, great company, and the right way to bring the Rise spirit to the Croisette. From there, an intimate private dinner at Baoli hosted by Rise with some of our closest partners in the industry. Exactly how a first night in Cannes should end. #Day2, here we go. #CannesLions #CannesLions2026 #AdTech #Programmatic #InApp