Post by Rio Grande

How do you turn a 150,000 m² industrial site into an emotional narrative? For the NLND Ecosystem Launch, OBJ.Studio built a spatial storyline that guided guests from "old world" to "new world" without any traditional signs. Behind the scenes, we transformed the empty factory bays into a sequence of intuitive waypoints. Light gates replaced signage, directing the flow through curiosity. The entry bay was kept intentionally raw to preserve the feeling of the factory place, while the next bay became a calibrated transition zone: a laser-light corridor designed to slow people down, shift perception, and create an emotional reset. The result: an experiential setup with a hovering transparent rectangular prism as the centerpiece, that prepared the audience not just to see NLND, but to feel the shift in mindset. Client: NLND Agency: MOSK Spatial Experience: OBJ.Studio Strategy: Plug and Play Tech Center Production: Lautwerfer Veranstaltungstechnik GmbH, TSET Exhibitions Event Services: Berlin Cuisine Tech Supplier: LaserAnimation Sollinger GmbH Sound Artist: Sophie Schnell aka PYUR Photography: Cherie Birkner, Steven Lüdtke Documentation: Steven Lüdtke Location: NLND Berlin ❤️ : Graeme du Plessis, Amelie Zink, Charlotte Hook, Julian Engel, Larissa Kampfmann, David Beyer, Michael Sollinger, Robin Schneider, Jo Rychlik, Lukas Treibenreif

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