Post by Rikashni Rangasamy

One million subscribers on YouTube for SuperSport 🎉 It’s been fascinating to witness the mindset change in the sport industry over the last few years. We’ve gone from a fear of video sharing on social, to broadcasters, teams and rights owners embracing how and where fans chose to interact with them and their content. It’s still not an easy sell, and in this industry you constantly have to adapt your strategy and thinking based on platform changes, business requirements and your audience. Lots to learn, but definitely an exciting space to be in. #supersport #sport #broadcasters #youtube #content #video #africa