Post by Ricky Jackson

Happy New Year !!! Now the Asian Century begins and so do we, working hard to create an aspirational fun, engaging and entertaining lifestyle series, that showcases the very best of Australia to 500 M Chinese consumers. Why Are We Getting China Ready in 2020? China has over; - 15% of the world's population - 400 million middle class - 4 million millionaires (and growing fast!) - Millions of Free Independent Travellers (FIT's) China now Australia's; - most important trading partner - largest inbound tourism market both in volume and dollars. Forecast 3.9 m visitors with a total spend of $26.2 billion by 2026! - Wine Australia's biggest partner, with Australia, is the largest seller of Wines to China by sales, reaching a record $1.25 billion in 2019. Chinese consumers are on the move with Australia a favourite destination. These big spend consumers of quality foreign goods, fresh foods, wines, dairy, health products are also a leader in eCommerce, and DTC Social Shopping making China a prime target for Australian Brand growth. C'mon Aussie Brands join us, and let's take the Chinese consumer on a journey of Australian discovery! #ShandongTV #tourismaustralia #tiktok #WineAustralia #wineries #sponsorship #chinamediasolutions #brandintegration #areyouchinaready #chinamarket