Post by Ricardo Scorzelli

Leading Coca-Cola’s experiential marketing for the FIFA World Cup 26™ is more than a job. It’s both a privilege and a dream come true. Building toward that vision during the FIFA Club World Cup 2025™ has been an incredible ride. Experiential marketing isn’t just about fun. It’s about creating unforgettable memories. And few things compare to witnessing the genuine joy of fans engaging with Coca-Cola, a brand that’s been part of so many refreshing and happy moments in their lives. The FIFA Club World Cup 2025™ has been phenomenal. Watching top clubs from around the globe compete is thrilling. And this is just the beginning of the journey for 2026. It’s a once-in-a-generation moment for the sport in North America, I’m proud to witness it, and help writing this story. One fan, one cheer, and one refreshing, ice-cold Coke at a time! Proud to be part of the best team ever: Daria M. Miguel Saucedo Diana Brenchley Bria Garner, MBA Rebecca Bemrich Daniela Del Risco Ashley Prince Alicia Patton Kristin Peters Chelsea Powell Zahria Holmon Timothy Repass Ali Prather (Fairchild) Michael Nelson Allison Pillori Debbie Golden Kemp Edwards Gabriel E. Botto Jan Quirijn Schetters Curt Holt Tiffany Stone Laurie Fabina Rodrigo Colares C. Nogueira Matthew Wemple Matthew Wertzberger Ighor Melo Eimy Renteria Garza Janet E. Sevilla Angelica G. Paula Weeks Lyndsey Hayes Giovani Perez Marc G. Sebastian Firpo #FIFAWorldCup26 #FIFAClubWorldCup2025 #CocaCola #ExperientialMarketing #FootballMemories