Post by Ricard Barri Valentines

Forgive us, coffee, for we have sinned. Somewhere along the way, coffee became surrounded by rules. Too hot. Too cold. Too much. Too little. The “right” way to drink it. We think it’s time to leave those rules behind. That’s the thinking behind #CoffeeSinners, our new global launch campaign for #LOR #EspressoConcentrate. Created for people who see coffee as a canvas for creativity, not a ritual to be policed. Whether it’s hot or iced, simple or indulgent, there isn’t one perfect cup. There’s only your perfect cup. Launching first in France, Spain and Switzerland, the campaign comes to life through an integrated ecosystem spanning brand experiences, PR, social, OOH, TV and retail media. Because the best coffee isn’t the one made by the rules. It’s the one made your way. Keurig Dr Pepper Inc. JDE Peet's GUT Havas Laura Verde Ellen Van Der Linde Caio Fontenele Eric Bouter Carlo de Milliano Iryna Tkachenko Inna Myroniuk Antoine Susini Fabienne Rollot Carmen Rodriguez

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