Post by Rian Swart

Sapporo, Legendary Biru Advertising Agency: Dentsu, Toronto, Canada Creative Directors: Glen Hunt, and Les Soos Copywriters: Glen Hunt, and Dhaval Bhatt Art Directors: Les Soos, and David Glen Agency Producer: Sharon Kosokowsky Production Company: Sons and Daughters, Toronto, Canada Director of Photography: Kevin Chan Post Production and VFX Studios: Crush, Toronto, Canada Sound Design and Music Studios: Grayson Matthews, Toronto, Canada (This year marks the 15th anniversary of one of my all time favourite beer commercials) ‘Biru’ is the Japanese name for beer. Co-directed by filmmakers Mark Zibert and Gary Thomas, the cinematic Sapporo commercial took over a month to film in Guangzhou China, and is a compelling ‘epic’ of breathtaking attention to detail. Dentsu Toronto advertising agency wanted to translate the rich cultural heritage and diversity of Japanese artistic craftsmanship, into a visually powerful, and ‘fluid’ time travel narrative for a ‘Legendary Biru’.   Their goal was certainly and lastingly achieved. The seamless visual scroll through centuries of heritage to present day, is a masterful filmic achievement and a delight to watch. The commercial imbues Sapporo Biru with a national pride and brand identity of impressive stature. https://rianswart.co.za/

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