Post by Rian Swart

Perrier, Melting World Advertising Agency: Ogilvy, Paris, France Executive Creative Director: Chris Garbutt Creative Director and Art Director: Thierry Chiumino Copywriter: Luc Chomarat Account Supervisors: Dominique Dreyfus-Belloy, Benoît de Fleurian, and Sarah De Vilmorin  Agency Producer: Laure Bayle Production Company: Irène, Paris, France Director of Photography: Patrick Duroux Post Production and VFX Studios: La Maison, and Mathematic, Paris, France Editor: Mario Battistel Sound Design and Music Studios: Blonde, London, UK The extreme heat-waves experienced currently in various parts of the world, calls Ogilvy advertising agency’s impactful ‘Melting World’, multi-media Perrier advertising campaign to mind, of TV and cinema commercials, print, outdoor posters, and interactive store-window displays. Sparking off the 2009 campaign, an International award-winning TV and Cinema commercial, directed by celebrated filmmaker Frédéric Planchon, is an impressively produced dramatisation of everything melting down under scorching heat in a city environment, filmed entirely on location in Rio de Janeiro, Brazil. The surrealistic depictions, were seamlessly achieved by using an innovative technique of physically deformed, silicone props, built on set, and digital post-production effects of 'fluid-dynamics', that play out to a soundtrack tilted “Waves”, a breathless a cappella composed entirely of layered human breaths and vocal percussion, by singer-songwriter Camille Dalmais. https://rianswart.co.za/

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