Post by Rian Swart

Kimberly-Clark Kotex, Own Your Flow Advertising Agency: Omnicom/FCB, Chicago, Illinois, USA Global Creative Directors: Andrés Ordóñez, and Renato Fernandez Creative Directors: Monique Kaplan, Nok Sangdee, Janna Carney, and EJ Lochen Copywriters: Luiz Sanches, and Gustavo Sarkis Agency Executive Producer: Stump Mahoney Production Company: MJZ, Los Angeles, California, USA Executive Producers: David Zander, and Noah Goldsmith Director of Photography: Leandro Filloy Service Production Company: Labhouse, Buenos Aires, Argentina Post Production and VFX Studios: MELT, Barcelona, Spain VFX Executive Producer: Olaia Casal Sound Design and Music Studios: Citizen, Los Angeles, California, USA Praised for its striking imagery and uplifting message, the Grand Clio winning Kimberly-Clark Kotex, health campaign commercial, boldly empowers women to “Own Their Flow” in a poetically metaphoric, tennis themed portrayal, of the internal and external pressures, intense scrutiny, and self-doubt that young women face during self-discovery. Directed by celebrated filmmaker Juan Cabral, and filmed on location in Buenos Aires, Argentina, the impressively produced commercial features a powerful, reimagined all-female vocal soundtrack, of the English pop rock band ‘Tears for Fears’ classic, “Everybody Wants to Rule the World". On the LLB website, Kotex parent company Kimberly-Clark’s Global Creative Director, Gustavo Sarkis, who worked closely with Juan Cabral on crafting the tennis match film-script, praised Juan’s vision for elevating the commercial to another level in terms of both craft and storytelling.   “He helped us move away from a strictly linear narrative and toward something more experiential, where the audience can really feel the story.” “We want this to be more than a campaign; we see it as a movement brought to life through brand actions and activations that empower women to truly ‘own their flow’. Argentina’s Multi-Talented Juan Cabral Writer, filmmaker and director, Juan Cabral, known for directing the famous Gorilla advertisement for Cadbury, and for creating the memorable Sony Bravia advertising campaigns, has accrued major international advertising awards, that include a D&AD Black Pencil, two Grand Prix Cannes Lions, and the Mar del Plata International Film Festival’s Best Argentine Film, and Best Director accolades, for his feature film, “Risa and the Wind Phone”. https://rianswart.co.za/

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