Post by Rian Swart

John Lewis Tableau Advertising Agency: Saatchi & Saatchi, London, UK Chief Creative Officer: Franki Goodwin Executive Creative Director : Will John Group Creative Director:: Caroline Paris Creative Director: Brodie King Senior Creative Team: George Coyle, Sam Simmonds, and Sam Oliver Production Company: Somesuch, London, UK Director of Photography: Philippe Le Sourd  Post Production and VFX Studios: Selected Works, London, UK Sound Design and Music Studios: 750mph, London, UK Drawing from John Lewis & Partners store’s extensive archives, Saatchi & Saatchi London advertising agency’s John Lewis ‘Tableau’ 100-second film, directed by esteemed filmmaker Kim Gehrig, and filmed at 100 frames per second, featuring 100 actors and 100 ionic items, celebrates a century of products, people and cultural moments John Lewis has shaped, in a rich, continuous non-chronological tableau, of stages, settings and scenes. Chief Creative Officer Franki Goodwin commented that John Lewis, and their "Never Knowingly Undersold" promise , has been a beacon of aspirational British life since 1925.  ”As a part of the fabric of our culture we wanted to weave something wild and wonderful together that celebrated every first pram, wedding list, party dress, tea cup, side table, toy and toaster that’s made the last 100 years so very ‘us’. A hugely ambitious integrated production and true collaboration with our brave and brilliant client partners.” The 100-second John Lewis Tableau film, plays out to a soundtrack of Sonny & Cher’s “The Beat Goes On”, by English rapper, singer-songwriter, musician, and record producer, Michael Geoffrey Skinner. https://rianswart.co.za/

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