Post by Rian Swart

Carlsberg Danish Pilsner, If Carlsberg Did Haircuts Advertising Agency: 72andSunny, Amsterdam, The Netherlands Executive Creative Director: Carlo Cavallone  Creative Director: Matt Heck Art Director: Roger Belles Copywriters: Jorge Brandao, Carlos Font, and Jørgen Sibbern Production Company: Division, Paris, France Director of Photography: Nicolas Loir Post Production and VFX Studios: Mathematic, Paris, France Part of Carlsberg's, long-running fantasy campaign by 72andSunny advertising agency, is the memorable 2015, "If Carlsberg Did Haircuts” scenario, directed by globally acclaimed filmmaker François Rousselet, featuring a ‘jazzy’ soundtrack remake, of Belgian electronic music project's Technotronic cover version, of the iconic 1989 dance anthem "Pump Up the Jam”.   The highly amusing commercial’s promotional tie-In, to ‘probably the best barbershop in the world’, offered a limited-edition line of male grooming products, where each 250ml bottle of shampoo, conditioner, and body lotion, contained roughly 0.5 litres of real freeze-dried Carlsberg beer. https://rianswart.co.za/

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