Post by Rian Swart

Apple AirPods, Bounce Advertising Agency: TBWA\Media Arts Lab, Los Angeles, California, USA Global Chief Creative Officer: Brent Anderson Group Creative Directors: Arnau Bosch, and Greg Greenberg Creative Directors: Robbin Ingvarsson, and Kako Mendez Art Director: Saulo Mohana Copywriter: Imen Soltani Production Company: Pulse Films, Los Angeles, California, USA Director of Photography: Daniel Landin Service Production Company: Radioaktive Film, Kyiv, Ukraine Post Production Company: Framestore, Los Angeles, California, USA Apple's AirPod voice-activated, wireless charging, ‘Bounce’ scenario, was masterly directed by filmmaker Oscar Hudson, in an impressive monochromatic, multi award-winning, commercial, that included accolades of six Gold Pencils at The One Show 2020, an ADC ‘Best of Advertising award 2021, and Gold Cube awards for craft and video branded content. Filmed in the Ukraine's Capital Kiev, the fluid movements of French dancer, choreographer, acrobat, and performance artist, Yoann Bourgeois, that play out to a soundtrack of “Learnt Some Jazz Today” by Jamaican-born producer and songwriter, known as Tessellated, were most notably, captured on camera without special effects. Huge two-meter high sets were designed and built inside a Ukrainian aircraft hangar. The entire street set was constructed 6 feet above the floor so real trampolines could be seamlessly built into the sidewalks and asphalt for Yoann Bourgeois to safely perform his live action jumps and trampoline acrobatics, with the utmost of demonstrable flexibility. Famous for his performance art pieces involving stairs and trampolines, that explore themes of gravity and weightlessness, Yoann Bourgeois’ unique physical expertise, was the conceptually inspired focus of Apple AirPods ‘Bounce’ film-scenario, and stellar production realisation.   https://rianswart.co.za/

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