Post by RevOps Co-op

Our friends at Openprise put together a really practical breakdown of how teams are using Clay + Openprise together. Worth a read if you’re working through this What we’re seeing with Clay: Getting the data isn’t the hard part anymore. You can spin up targeted lists and enrichment workflows pretty quickly. What gets messy is everything downstream: → Duplicate accounts from multiple sources → Slight variations in data that break segmentation → Routing logic that doesn’t hold up at higher volume → Reporting that slowly becomes harder to trust This isn’t really about Clay — it’s what happens when more data hits systems that weren’t designed for that scale. One pattern that’s emerging: ⚙️ Clay → upstream enrichment ⚙️ Openprise → downstream standardization, dedupe, routing Not the only way to do it — but a setup we’re seeing more often. This post gets into the actual mechanics of how that works (not just the high-level idea): https://lnkd.in/gQcjXvRE Curious what you think