Post by RevGenius

You’ve seen it before. Strong interest, meeting booked, then things start slipping. Reschedules. Delays. No-shows. We treat this as a normal part of sales. It isn't. The problem is the waiting room we force our buyers into. The longer it takes to get someone into a demo, the colder the deal gets. If your time to demo is longer than a day, it’s probably costing you pipeline. That is why we are announcing Consensus as our newest partner. Teams working with Consensus are focused on closing that gap by giving buyers faster access to the product. So, what happens when buyers don’t have to wait for a demo? They just published their "Speed to Demo" research breaking down exactly what happens to your win rates when you remove the friction. Link in the comments.