Post by RevGenius

Your team can run a clean demo, win the champion, and still lose the deal at the Proof of Concept. It happens constantly, and it costs more than any other stage in the enterprise funnel. On June 30th, RevGenius and Demostack are digging into why. Noam Harel, Head of Growth at Demostack, John Care, who wrote Mastering Technical Sales, and Gilad Komorov, a 3X CRO who advises enterprise SaaS companies, are walking through what makes enterprise POCs fall apart and how the teams with the highest win rates handle them differently. It runs 40 minutes. You'll come away with the five things that sink a POC, a framework for aligning before one even starts, and something you can act on this week. Everyone who joins also gets a prompt for building a POC kickoff and readout deck. June 30th, 1 PM EST. Link to register in the comments.