Post by RevenueCat

Something has shifted in mobile app paid acquisition — and most teams haven't caught up yet. Since April 2025, Nathan Hudson 🚀 has been tracking a consistent pattern across dozens of ad accounts: the traditional creative testing playbook — high volume, rapid iteration, A/B everything — is producing diminishing returns. He's validated this with peers at MAU and B2Coast. Now he's sharing his contrarian framework live. This Thursday, Nathan joins Sub Club Live with David Barnard for an AMA and growth clinic focused on what has fundamentally changed in creative strategy, and what the most effective app marketers are doing differently right now. Nathan is the founder and CEO of Perceptycs, the 2024 App Marketer of the Year, and a two-time former Head of Growth. He has helped apps like Zumba scale to $4.5M ARR in 14 months and has written extensively on paid UA and creative strategy for the RevenueCat blog. 📅 Thursday, June 4 | 12:00 ET / 18:00 CET 📺 Live on the Sub Club YouTube channel: https://lnkd.in/dbSxcAx7 Bring your toughest creative testing and paid UA questions — Nathan will be taking them live in the chat.

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