Post by RETHINK Retail

"Everybody has omnichannel. Almost nobody can run it." We spent the morning at the CommerceNext content breakfast, breaking down exactly why that is. Customers love the channels. They just don't want to feel the seams. Right now, apps and websites look great, but the backend systems are struggling with huge return volumes and inaccurate inventory tracking. Jeremy Goldman shared a preview of our upcoming US Omnichannel study this morning, showing how brands can actually fix these operational gaps. Thank you Erica Meagher (Beiersdorf) and Xavier Vaissiere (Colgate-Palmolive) for joining the conversation! The full report drops this July. Get on the list to grab it first: 🔗 https://lnkd.in/eYGHTAzt #RetailTech #Omnichannel #CommerceNext