Post by RETHINK Retail

Name: A decade ago, you could ride a marketing win for two years. In 2026, you have months. Jason O'Toole
Uploaded: 2026-04-24T17:30:01.254Z
Channel: RETHINK Retail
Description: A decade ago, you could ride a marketing win for two years. In 2026, you have months. Jason O'Toole of Gildan, joined Spencer Lian-Thornton from Mindgruve, to break down the era of Micro-Arbitrage. W

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A decade ago, you could ride a marketing win for two years. In 2026, you have months. Jason O'Toole of Gildan, joined Spencer Lian-Thornton from Mindgruve, to break down the era of Micro-Arbitrage. When efficiency disappears in weeks, your only moat is speed. The Blueprint: - Kill the Silos: If retail media isn't connected to commerce, you are just taxing your own growth. - Measure Increments: High ROAS is a vanity metric if it's just cannibalizing organic sales. - The 3% Rule: Test 100 things. Fail at 97. Scale the 3 that work before the market catches up. Strategy is the only thing AI can't automate. Stop managing channels and start managing the footprint. Watch the full talk here: https://lnkd.in/eyfn3E84 #RetailMedia #GrowthStrategy #Gildan #Mindgruve #CommerceMedia

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