Post by RETHINK Retail

“Presence across channels isn't enough anymore. You have to bring your community with you.” Top Retail Expert Melissa Moore joined Lavina Suthenthiran to share the top three insights sticking with her from eTail UK:  • True market leaders don't just maintain a cross-channel presence—they embed community directly into their core business strategy.  • Move past the pilot phase. Real business value comes from embedding AI directly into your departmental workflows over the next 18 months.  • Long-term success requires driving your internal customer experience just as aggressively as your external one. The conversations happening both on and off the stage this year are incredible. 𝗪𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂. Lavina asked a great question on the show floor: Would you rather focus on a full-price shopper who visits twice a year, or a discount shopper who visits six times? Drop your take in the comments below. 👇 #eTailUK #RetailTrends #BusinessExecution #RETHINKRetail

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