Post by RETHINK Retail

“People want answers that are grounded in human experience.” When David Trencher, Managing Director of Reddit, Inc. (UK & EMEA), joined Lavina Suthenthiran they poked a massive hole in the traditional retail funnel. The old linear buyer's journey is essentially dead. 60% of US users search for products using AI. Half of them immediately jump to Reddit to verify the results. Decisions are being made in online communities long before a buyer ever hits your website. Stop trying to control the conversation and start showing up authentically. Listen to the full conversation to find out how to get your brand into the buyer’s journey before the last click: 👉 https://lnkd.in/eiXHm5KE #AIinRetail #DigitalTransformation #ConsumerInsights #CommunityCommerce