Post by RETAILBOSS

Vivienne Westwood’s Autumn Winter 2026/27 story steps inside Belloni’s historic furniture workshops in Barlassina, between Milan and Como, where carved wood, gilded mirrors, and layered interiors become the set for Andreas Kronthaler’s latest silhouettes. The collection is shot in Belloni’s showroom, placing corseted tailoring and deconstructed dresses among museum like cabinetry and hand finished surfaces rather than a neutral studio space. Kronthaler has described Belloni as “the epitome of Italianness in all the best ways,” and that spirit runs through the campaign’s mood, from the intimate, domestic scale of the rooms to the tension between opulence and wearability in the clothes. By staging the collection inside a working furniture house, the brand highlights the parallel between couture level garment construction and Italian cabinetmaking, both built on time, precision, and generational expertise. Luxury labels are increasingly turning to real ateliers, workshops, and factories to frame their narratives, reflecting a consumer focus on authenticity and traceable craft rather than purely digital or abstract sets. Here, furniture and fashion share the frame, suggesting a world where a hand carved armoire and a corseted gown carry the same weight as long term objects of desire. #VivienneWestwood #AndreasKronthaler #Belloni #ItalianDesign #LuxuryFurniture