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On Wednesdays, we send out our weekly research and insight briefing. If you love all things research, why not sign up? https://lnkd.in/eEHG_PJX So, what’s in today’s email? Analysis from Trajectory suggests that an economy built on cheap consumer goods is becoming harder to sustain, with consumers adapting to a changing economic environment With an eye on the social media ban, columnist Louise McLaren, FMRS, FRSA says reflections from those in the sector should remain grounded in evidence and critical thinking NewtonX has launched synthetic personas for B2B research Behavix has entered a panel partnership with Horizoom and appointed Joaquim Bretcha as strategic adviser New research consultancy Instella has launched in Sydney, founded by former Fiftyfive5 executives Darren Kemp and Keira Braybrook NIQ and Ogury have agreed a retail insights partnership YouGov has made its data available to AI applications through support for the Model Context Protocol (MCP) IPA (Institute of Practitioners in Advertising) Touchpoints data indicates that concerns about misinformation are not reducing social media usage among younger adults Marie Lena Tupot and Tim Stock make a case for kinetic research, saying that it asks researchers to recognise cultural pressure while it is still forming Grant Feller shares his reflections from Cannes Lions this year, discussing the role of creativity in driving business growth Dr Nick Coates says diverse insights offer the best recipe for successful innovation #mrx #AIinResearch #InclusiveResearch #Foresight #CulturalInsight #SocialMedia #CannesLions