Post by Reiss McKechnie

Recently launched aboard British Pullman, A Belmond Train: Celia A project centred around translating a fictional world into something guests could physically hold, discover and interact with. Created as part of the wider carriage launch developed alongside Baz Luhrmann and Catherine Martin, the visual identity system drew inspiration from cinema, London's 1930s West End, and the theatricality and layered storytelling woven throughout the carriage itself. Beyond the individual objects themselves, the system was intended to act as an ongoing extension of the carriage identity, helping establish a wider visual language that could extend across future touchpoints. A huge amount of craft and collaboration sat behind the wider project from everyone involved across concept, interiors, production and execution. Very grateful to have contributed to something so layered and ambitious. Creative collaborators, suppliers and production partners credited below. Full Mispronounced case study: https://lnkd.in/gea-82rR Identity & Collateral Design: Mispronounced Belmond Creative Team: Marie Boulanger Stephanie W. Natalia P. Blue Bushell Laura Cloonan Belmond Design Team: Tuba Nicolai Marianne Khan World Building & Carriage Concept: Baz Luhrmann Catherine Martin BAZMARK Printing, Production & Materials: Empress London GF Smith Fedrigoni Group FJ Ratchford Carriage Photography: Ludovic Balay #Mispronounced #Belmond #BritishPullman #LuxuryHospitality #CreativeDirection #Design #Print #LuxuryTravel