Post by 🌊 Reinhard Pascher

From 🏄🏻‍♂️ athlete to designer. From boards to brands 🔥 From students to thought leaders 🧠 This week in Munich, I had the pleasure of meeting an extraordinary group of Master students from emlyon business school Together with Matthias Aßmann, Janine Wala and Johannes Schüßler we didn’t talk about strategy. We practiced it at Pascher+Heinz Through dialogue, case studies, and future decisions. First I shared my own journey: From athlete, to surf designer, to sports designer, to brand designer, to brand strategist. and how #ChampionMindset, #Flow  and intuition in sport, design and thought leadership. Johannes Schüssler continued with a wide overview on out Pascher+Heinz #SportsDesignThinking system and illustrated in various case studies how brands and campaigns like adidas, BMW Group, Salewa or Fischer Sports and others are developed. What impressed me most was the knowledge and reflection on Agentic AI and how naturally and responsive the students work with it. And it was the quality of questions: Sharp. Respectful. Brave. This is what learning for me looks like for both sides. When data meets intuition, AI meets responsibility, and strategy meets life. Keep the Flow or as steve Jobs said it: “Stay hungry, stay foolish“ Mahalo to all students. You brought energy, depth and Flow to our garden. Saeed Varasteh Yazdi Ana Farre Matemalas Alek Coullon Khushi Goel Yuqin Zhou AKASH KUMAR Aakanksha Goyal Georges Mourad Fuwei Tsai Faraz Akhtar Louis Marboeuf Meriam Ben Romdhane and many more. #design #KeeptheFlow