Post by Régis QUINTIN

EDER Group — a diversified group spanning agricultural machinery, construction equipment, forklifts and more, with 11 web properties across its business units — needed one thing above all: a digital foundation that could scale across brands without multiplying complexity. Their answer: standardize on Adobe as the platform for both content and commerce. The results after moving their storefront to the Edge Delivery technology speak for themselves: 📈 Lighthouse Performance Score up from ~30 to over 90 ⏱️ New content editors productive in 2-3 days instead of weeks ✂️ ~50% less ongoing maintenance effort across their web properties What I find most relevant from an Adobe Commerce standpoint: EDER isn't treating commerce and content as separate workstreams. Adobe Commerce already powers part of their digital business, and the roadmap is to bring Commerce and AEM closer together — one platform, one architecture, built to support multiple brands and business units as the group continues to grow. This is exactly the pattern we see across EMEA manufacturing and multi-brand groups: the winning setup isn't "best-of-breed point solutions," it's a unified foundation where content velocity (AEM) and commerce flexibility (Adobe Commerce) reinforce each other. Great execution from our partner TechDivision GmbH, who guided EDER from strategic consulting through implementation — proof that the right partner makes all the difference in a multi-brand, multi-site rollout like this one. Full story here (in German) 👇 https://lnkd.in/egjUwFsj #AdobeCommerce #AdobeExperienceManager #DigitalTransformation #Manufacturing #EMEA