Post by Reebok Europe

From Bolton to Le Marais: Reebok returns to Paris Fashion Week. Together with our friends at Slam Jam, we’re taking over Galerie RX for #PFW 2026. One narrative told across four rooms, each offering a unique expression of design through the decades, from past to present and beyond. ‣ ARCHIVE explores the silhouettes that crossed over from the courts to the streets, before permeating through popular culture. From our legendary basketball heritage to 2000s icons, the past still has plenty to say, and the sheer depth of our archive will help it speak volumes. ‣ CLASSICS takes us back to where it all began: Bolton, U.K. The source of our British swagger that made the world fall for Reebok. It’s also a chance to reconnect with the soft garment leather that built a franchise and spawned a philosophy: make it well, wear it often, let life do the rest. Kitted out like a British pub (but only because a football terrace wouldn’t fit), this room pays homage to a space where communities shape culture and where sport, fashion, music and life converge. ‣ Ltd Street turns up the frequency, through a carefully curated selection of styles, disruptive design and performance innovation bringing our cultural DNA to life. From Pump! and DMX technology, to celebrating our iconic G-Unit collaboration, we’re heroing the performance innovation that escaped the arena and took on a life of its own. ‣ LTD Fashion turns our gaze towards what’s next; bringing heritage, innovation and contemporary culture together in the name of evolution. A space dedicated to elevated materials, refined construction and a singular belief that progress starts by knowing what’s worth preserving. Four different rooms of iconic ideas in motion, held together by a shared, unbeatable mindset. From the perennially popular Freestyle Hi, to more radical, future-facing expressions of the brand, we’re using this #ParisFashionWeek to explore and fuel our brand’s evolution. Consider yourself invited.

Video Content