Post by Reebok Europe

Meet the new generation of athletes and artists shaping Reebok's future. Early 2026 is setting the pace for a momentous year, as Team Reebok continues to grow… In sport, new partnerships with Juventus FC striker Dušan Vlahović and Chelsea centre-back, Trevoh Chalobah are putting Reebok firmly back in the spotlight on some of the world’s most hallowed turf. Whilst the basketball roster broadens with the game’s newest faces DiJonai Carrington, Matas Buzelis and Nate Ament. These power players join the ranks of Reebok’s hottest names in the headlines, including WNBA basketball sensation, Angel Reese, Formula 1 maverick, Pierre Gasly and CrossFit athletes Elisa Fuliano and Colin Bosshard, bringing Reebok into sharp focus.                            Colombian superstar and new Global Ambassador, Karol G, leads a wave of music signings, taking the brand with her as she continues to dominate charts and arenas worldwide. Meanwhile, artists like K-Trap (London), Lucio101 (Berlin), Rondodasosa (Milan) and Prince Waly (Paris) are bringing raw creative energy from Europe’s underground scenes into the fold. “Reebok has always been at its best when sport and culture collide. The energy building around the brand today feels authentic, global and ambitious - and we are just getting started.” Marc Le Roux, Reebok Europe CEO. Together, this growing roster of game-changers is taking the brand further than ever, driven by elite talent and performance. A winning line-up, built to spec and designed for growth; putting Reebok back where it belongs. Just don’t call it a comeback.

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