Post by Reebok Europe

A Classic in the making: Belmont Cameli is Team Reebok's latest signing. Some partnerships are of the moment, while others are just a matter of time. And yet, every so often, the two converge… We’re excited to welcome long-time Reebok fan, Belmont Cameli, to the team as our newest global brand ambassador. One of the most talked-about young actors in Hollywood, he joins the ranks of Reebok brand ambassadors such as Angel Reese, Karol G and Pierre Gasly; a new wave of cultural players, rewriting the rules of personal style and refusing to be categorised. Sure, the cultural relevance is clear: Belmont bridges sport, style and zeitgeist, but his connection to Reebok runs deeper than that. “Reebok Classics have been my go-to sneaker for years,” he tells us. “They’re cool, easy to wear and only get better with time.” In fact, he came to set wearing his favourite pair, featured in the campaign alongside the Club C 85 Vintage. Because that's what Classics are all about: being worn, re-worn, lived in and loved on. Shot on the streets of Los Angeles, this latest installment of the ‘Born Classic. Worn for Life.’ campaign captures that effortlessness and authenticity at the heart of the line. As we continue building the next era of Reebok Classics, we’ll continue adding bold new voices to a growing team of talent that’s shaping culture on their own terms. Welcome home, Belmont. The next chapter starts now.