Post by Redcare Pharmacy

Retail Media Future Lab 2025 – From concepts to collaborative impact 🤝 On September 4th, we welcomed partners and industry experts to our Retail Media Future Lab at the Lofthouse in Dusseldorf – a day dedicated to exploring how Retail Media is evolving from a channel into a strategic growth driver. This year our annual summit combined insights, innovation and collaboration: Morning sessions featured thought-provoking keynotes from our CEO Olaf Heinrich, our CCO Dirk Brüse, Alexander Braden, Amir Ali, Dr. Dominique Ziegelmayer and – of course – our Director, Retail Media Aylin Ersan, covering Redcare Pharmacy’s growth strategy, the e-RX journey, shifting consumer behaviors and the future of Retail Media. Afternoon Experience Labs invited participants to co-create in interactive sessions focused on campaign planning, data insights and AdTech innovation, guided by our hands-on Retail Media team. The day concluded with a lively afterwork party, giving everyone a chance to connect and reflect on ideas that will shape the future of Retail Media together. At Redcare Pharmacy, we believe true innovation happens when vision meets collaboration – and the Future Lab brought this to life in every session. A huge thank you to everyone – the participants, the speakers as well as the organisers. Special thanks to our very own moderator, Charlotte Van Velthoven-Geerdink.