Post by Red Diamond Coffee & Tea

The convenience beverage category is evolving—and so are consumer expectations. We're proud to see our Executive Vice President, Emily Wood Forehand, featured in NACS Magazine discussing the trends shaping today's beverage programs. Emily Wood shared insights on the growing perception of c-store coffee as a premium offering, the role LTOs play in driving repeat visits, and the importance of delivering personalization without adding operational complexity. As Emily Wood put it: "The challenge is to offer the right product mix, a rich storyline and personalization options without a barista." Read the full article here: https://lnkd.in/gGnBVD3b Pat Pape