Post by Reckitt

Every day, billions of people make decisions that influence the health and hygiene of their homes, families and communities. At Reckitt, we view hygiene as an interconnected ecosystem across personal and home care. Understanding how needs evolve across environments and cultures is central to how we approach innovation. Because hygiene isn’t experienced in the same way everywhere. Dettol’s #OwnTheSweat 2.0 in Nigeria responded to rising temperatures and active lifestyles by bringing hygiene education into gyms, schools, community spaces and NYSC camps, meeting people in the moments and places where daily life happens. Lysol’s “Stink Behind the Win” in North America looked at the sweat, effort and determination behind sporting achievement and turned a fabric hygiene insight into a cultural story that resonated with athletes and fans – with a little help from Goalkeeper Tim Howard. And finally, Veja and Vanish in Brazil explored how moments like the World Cup shift shopping habits and everyday routines, and how brands can show up in those changes in more meaningful ways – including creator campaigns. Across these examples, Reckitt’s Powerbrands show the same thing: real people, real everyday moments and better health, in more hands, every day. Take a look at our latest campaigns. #Reckitt #Dettol #Lysol #Veja #Vanish #Hygiene #BetterHealth #Innovation

Video Content