Post by Reckitt

At Reckitt, we’ve seen first‑hand how influencer marketing can drive meaningful behaviour change at scale. Our Dettol team in India partnered with trusted health experts and well‑known celebrities to launch the #HandWashChallenge, raising awareness of the importance of hand hygiene. What started with high‑profile voices quickly grew with mid‑size creators and everyday people joining in, ultimately generating 75 million videos nationwide. While influencer marketing can be more complex to measure than traditional media, our experience shows that when it’s done well, it can deliver two to three times the ROI of TV or print. Read the full story via the Financial Times Special Report on the Future of Marketing here: http://spkl.io/6042AfaO2 #ThisIsReckitt #Dettol #InfluencerMarketing