Post by Rebecca Colwell

Name: Managing brand presence across a large healthcare system is about as complex as it gets. Multiple lo
Uploaded: 2026-06-09T21:07:56.050Z
Channel: Rebecca Colwell
Description: Managing brand presence across a large healthcare system is about as complex as it gets. Multiple locations, highly specific local information, and patients who need accurate answers fast. Scott Orst

SVP of Marketing @ Yext | Host of the Visibility Brief podcast | AI, Brand Awareness, Product Marketing, Leadership

Managing brand presence across a large healthcare system is about as complex as it gets. Multiple locations, highly specific local information, and patients who need accurate answers fast. Scott Orstad from Catholic Health joined me on the Visibility Brief, and his approach to content freshness and AI visibility is one of the most practical takes I've heard. Thanks again for the great chat, Scott!

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