Post by Rebecca Colwell

I’ve never believed that all publicity is good publicity. What matters more is whether your message is accurate, and that has only gotten harder in the era of AI search. In the latest episode of The Visibility Brief, I sat down with Paul McHardy, who leads global search intelligence for The Church of Jesus Christ of Latter-day Saints. For a mission-driven organization, accuracy is not a nice-to-have. It is essential. This is one of my favorite conversations so far because it gets into how they are thinking about the challenge head-on and staying ahead of it. Plus, Paul is a former journalist, and the conversation just flowed! If you're a marketer trying to make sure your organization is being represented accurately in a world where AI is answering questions on your behalf, this one is worth your time. https://lnkd.in/g2MQghuj