Post by Ravi S Busi

Too often, Marketing in IT is seen as a support function. But in today’s AI era, it has to be a Strategic Growth Lever, shaping narratives, guiding GTM, and driving business impact. I’ve shared my perspective in this article, on how Marketing should be considered from support to strategy in Modern IT firms. While product companies and digital-first firms have long recognized marketing as strategic, many IT services firms are still on this journey. Grateful to my mentors and colleagues tagged here 🙏 Would love to hear your thoughts on how you see Marketing evolving as a strategic partner in IT services and beyond. John (JJ) Jacob Cherian| Abeer Basu | Ajit Belani | Sanjay Kosuri | Jagadish D. | Venkat S. | Prakash K. Mohapatra | Kevin Rajiv Abraham | Subramaniam Krishnan | Subhashish Paul, MBA, CeMA | Kunal Mehta | Ram Panwar | Kiran Kattamuri | Lori Webber | Thomas Varkey | Safal Jain | Sridhar Y Sathnur | Sathya Hessenkamp | Tanujha Patil | Shefali Gaur (she/her) | Alpana Kulkarni - Bhoge | Liza Varghese Hessenkamp