Post by Rapha Abreu

We did something. Again. 🍋🍋‍🟩🟩™️ There’s a unique privilege in design: going back to our own work and making it better. Sharper. Truer to what the brand can become. That’s what we set out to do with Sprite. We turned up the volume, bringing back the sensory punch. That crisp, cold, unmistakable feeling the moment Sprite hits. The icon is back: the Lymon! More energy. More flavor. Impossible to miss. A fresher, more expressive identity. Bolder everywhere. More Sprite. Awesome work by Joshua Schwarber Jessica Alexander Oana Vlad Santiago Iturralde Luciana Mendes Vijay Parasuraman Manuel "Manolo" Arroyo forpeople Archie Colvin Tim Blackburn